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CLEC-Planet's panel of experts help you understand the
complexities of being a CLEC, spot and exploit new opportunities and
run your business more efficiently. This is a compendium of expert
opinion from all orbits of CLEC-Planet.
Taking
Care of CLEC Customers
Jim Marsh
Customers are a CLEC's lifeblood. Columnist Jim Marsh discusses how to treat
customers and compares them to a CLEC's precious jewels.
Make
Your CLEC Succeed
Jim Marsh
Many CLECs fail because of their failure to properly map
processes and assign responsibilities. Columnist Jim
Marsh shows how can you guarantee CLEC success by
flowing processes to a high level of detail.
Successful
Planning and the Outsource Option
Jim Marsh
To build a successful CLEC, you need a plan, as well as
staff, and funds to support the operation as you build it.
But have you considered the outsource option to help you get
there?
EtherLECs
and Security David
Piscitello
EtherLEC service providers appreciate the importance of
security, but the nature and extent of necessary security
services depends on many factors. Columnist David Piscitello
investigates the security offerings from three EtherLECs:
Telseon, XO Communications, and Yipes, and offers his
analysis and advice.
Start
a New CLEC? What Are You Thinking? Jim
Marsh
Launching a new CLEC is no simple project. If you're
pondering such an idea, read Jim Marsh's discussion that is
a dose of reality and a splash of cold water.
Partnering
With A Managed Security Provider Lisa
Phifer
Increasingly, small business customers are looking to
CLECs to complement broadband access with security
services. And a growing number of managed Internet
security providers stand ready to provide this. But is
this a viable way for CLECs to offer security? Lisa
Phifer explains.
Making
the Most of Value-Added Partnering Joel
Maloff
Almost all CLECs can use an extra edge that distinguishes them from their competition. Columnist Joel Maloff explores the considerable benefits of value-added partnering, and how it can enhance your firm's product offerings.
BLECS:
A New CLEC Opportunity Gerry
Blackwell
Are multi-tenant environments (MTEs) the big new
CLEC opportunity? Columnist Gerry Blackwell discusses
what a BLEC is, and the potentially huge market
opportunity for CLECs.
ASP
Or Not To ASP Joel Maloff
As a CLEC, have you considered the possibility of
offering applications as an additional source of
revenue? Columnist Joel Maloff explores the ins and outs
of becoming an ASP.
Auditing
for Dollars
Jim Marsh
Dollar
for dollar, audits can reap huge benefits for CLECs. Columnist Jim Marsh
discusses audit basics, and shows how some CLECs are
leaving money on the table.
To
Re-Brand or Not to Re-Brand Gerry
Blackwell
A CLEC's
brand is one of its most important assets. Columnist
Gerry Blackwell shows how NextLink recently transformed
itself into XO Communications to reinvent, and take
itself to the next level.
Business-to-Business
or All Things to All People Joel
Maloff
One of the major decisions that CLECs must make is
choosing whether to focus on customers or clients. Columnist Joel Maloff discusses the advantages and disadvantages of both approaches.
Paving
the way for Broadband Content Delivery David
M. Piscitello
Instead of searching for that single "killer app" that brings broadband local access into the mainstream, growth and acceptance could lie in simply adding innovation to the delivery. Columnist
David Piscitello profiles companies that are developing new delivery services that the public may ultimately demand.
Building
Customer Loyalty Gerry
Blackwell
How do you get customers to stay with you when a
competitor continually slashes its prices? Read how one
CLEC is keeping customers with a program that resembles
an airline's frequent flier club.
How
Does a CLEC Get Started?
Jim Marsh
How does a CLEC begin to build its business? Columnist
Jim Marsh explains concepts that new CLECs need to keep
in mind.
CLEC/ISP
Opportunities Take off Internationally Joel
Maloff
As a CLEC,
have you considered expanding internationally? Columnist
Joel Maloff presents the international opportunity for CLECs
and profiles firms that are successfully stretching their
boundaries.
Protecting
Against Fraud
Jim Marsh
Is your firm safe from fraud? Columnist Jim Marsh discusses the risk and how to deal against it.
Voice Alternatives for DSL
David
M. Piscitello
Is it time for your firm to make a move into the voice market? Columnist David Piscitello discusses the various voice technologies, how to choose one based on what you already offer, the issues that are independent of the voice technology you choose, and more.
DSL
Line Sharing: Ready, Set, Go Lisa
Phifer
Line sharing grants CLECs access to the same access enjoyed by
ILECs. Columnist Lisa Phifer discusses benefits and some disadvantages, and the current state of line sharing.
Walking the Line with Risky Customers
Jim Marsh
Billed revenue is not necessarily paid revenue. Columnist Jim Marsh discusses how risk managers evaluate credit customers, and how a CLEC can do a better job of collecting the money that's due.
Can Broadband Fixed Wireless Improve Your Bottom Line? David
M. Piscitello
Broadband wireless can be the ticket to
quickly providing service to some customers. Columnist
David M. Piscitello explains the various technologies,
and discusses the advantages and disadvantages, and the
basics of going wireless.
The
Building-Centric Strategy Gerry
Blackwell
Can a building-centric marketing strategy
work for most CLECs? Marketing columnist Gerry Blackwell
talks about how the strategy works, and profiles
OnSite Access, a company that is making the concept fly.
Why
CLECs Need Convergent Billing Lisa
Phifer
Billing is
at the heart of your company's business operations, but
efficiently billing for disparate services is difficult.
Columnist Lisa Phifer describes the ins and outs of
convergent billing and why CLECs should think seriously
of moving toward it.
CLEC Technology
Increase
Revenues From Existing Customers Tamra
Burgwardt
Getting new customers isn't the only way to
increase revenues. Creative marketers also can create
surprisingly large revenue increases from existing
customers. Tamra Burgwardt provides some very specific
tips about how to do this.
Generic
Proceedings Can Resolve Conflicts With ILECs Peter
L. Gardon
Conflicts with
incumbent carriers are all too common. But a
method of resolving those conflicts, called generic
proceedings, is emerging. Legal columnist Peter L.
Gardon reviews this type of conflict resolution and
explains how it can save CLECs time and money.
Finding
The Niches Gerry Blackwell
Taking advantage of clear market opportunities is the key to success.
Read how Genesis Communications is targeting the U.S. Hispanic market.
CLECs
As ISPs: Hosting and Colocation Opportunities Joel
Maloff
CLECs who also want to
be Internet service providers can add to their earnings
with Web hosting and providing co-location
services. Columnist Joel Maloff continues his
exploration of opportunities for CLEC/ISPs.
DSL:
What's Wrong With This Picture? David
M. Piscitello
DSL is commonly offered by CLECs. But
are you providing true broadband service in the most
efficient, cost-effective way possible? Technical
Columnist David M. Piscitello describes some of the
barriers CLECs face when offering DSL and how to
overcome them.
Special
Construction: The Hidden Charge John
P. Kern
Even if you carefully negotiate your interconnection agreement,
you still can pay lots of money if the incumbent carrier claims that an unbundled
network element is not available. Columnist John P. Kern tells you how to
protect your interests from these hidden special construction costs.
What
Do Telecom Customers Want? Tamra
Burgwardt
In today's fast-paced, hyper-competitive market, it's tempting to compete
on price or try to become the McTelco of telecom providers. Columnist
Tamra Burgwardt discusses why success often hinges on being more discerning.
Revenues
From ISPs Perilous To CLECs John Kern
CLECs figured
out quickly that there's money to be made under
reciprocal compensation agreements by terminating calls
to ISPs. However, times are changing and CLECs now
pursue that source of revenue at their peril.
When ILECs Merge John Kern
ILEC mergers can leave a CLEC's business operations in the lurch. Here are some practical steps to take when your incumbent carrier merges with another.
CLECs
As ISPs: Connectivity Options Joel
Maloff
It's
logical, and sometimes necessary, for CLECs to become
Internet service providers. But what about the
dizzying array of connectivity options? Columnist
Joel Maloff starts sorting out those options in this
column.
CLECs
As ISPs: Opportunities and Perils Joel
Maloff
For some
CLECs, the Internet is the promised land. But it's
not as easy as you'd think to get there.
Consultant Joel Maloff discusesses the potential rewards
and the issues you must surmount.
Getting
Beyond Selling On Price Tamra
Burgwardt
You can only lower your prices so much. Constantly eroding margins make
it imperative that you differentiate yourself on other factors. Columnist
Tamra Burgwardt gives you some ideas.
Marketing
Amidst The Clutter
Tamra Burgwardt
There's no shortage of competition in the telecommunications business.
So how do you differentiate yourself? Start with creativity and add
a healthy dose of persistence.
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